Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Horizons Giving Day 2020!



Major Milestones

Month 1

The Horizons Giving Day 2020 Team will:

  • Encourage nonprofits to sign up for Horizons Giving Day 2020
  • Network with and recruit local community nonprofit leaders to expand and amplify Horizons Giving Day 2020’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Horizons Giving Day 2020 and customize your profile
  • Assemble your Horizons Giving Day 2020 team and involve them in planning how your Horizons Giving Day 2020 campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Horizons Giving Day 2020, how to promote your Horizons Giving Day 2020 campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Horizons Giving Day 2020 Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Horizons Giving Day 2020
  • Continue offering trainings to nonprofits participating in Horizons Giving Day 2020, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Horizons Giving Day 2020 to use, and for use on #HorizonsGivingDay social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Horizons Giving Day 2020? How will you use the funds raised during Horizons Giving Day 2020? Why should donors give to you on Horizons Giving Day 2020? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Horizons Giving Day 2020 and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Horizons Giving Day 2020 on May 20th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Horizons Giving Day 2020 Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Horizons Giving Day 2020’s message to nonprofits, donors, and other general supporters
  • Continue promoting Horizons Giving Day 2020 to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Horizons Giving Day 2020 “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Horizons Giving Day 2020 Team will:

  • Heavily promote Horizons Giving Day 2020 to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Horizons Giving Day 2020

You should:

  • Post on social media regularly about Horizons Giving Day 2020, using the hashtag #HorizonsGivingDay
  • Email your supporters with additional details about Horizons Giving Day 2020. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Horizons Giving Day 2020 Team will:

  • Heavily promote Horizons Giving Day 2020 to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Horizons Giving Day 2020, using the hashtag #HorizonsGivingDay
  • Email your supporters with updates and how they can help your Horizons Giving Day 2020 campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Horizons Giving Day 2020 Team will:

  • Share statistics from Horizons Giving Day 2020, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Horizons Giving Day 2020 participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Horizons Giving Day 2020 by posting volunteer opportunities, fundraising, and hosting events!