Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Horizons Giving Day!



Major Milestones

The Horizons Giving Day Team will:

  • Network with and recruit local affiliates to expand and amplify Horizons Giving Day’s message to donors and other general supporters

You should:

  • Sign up for Horizons Giving Day and customize your profile
  • Assemble your Horizons Giving Day team and involve them in planning how your Horizons Giving Day campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Horizons Giving Day, how to promote your Horizons Giving Day campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your affiliate toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Horizons Giving Day Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Horizons Giving Day
  • Continue offering trainings to affiliates participating in Horizons Giving Day, and those interested in the opportunity, on giving day best practices.
  • Develop content for affiliatess participating in Horizons Giving Day to use, and for use on #HorizonsGivingDay social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Horizons Giving Day? How will you use the funds raised during Horizons Giving Day? Why should donors give to you on Horizons Giving Day? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Horizons Giving Day and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Horizons Giving Day on May 15th. Download the email and social media timelines in the Affiliate Toolkit to get a head start!


The Horizons Giving Day Team will:

  • Provide more resources to local network leaders to expand and amplify Horizons Giving Day’s message to donors and other general supporters
  • Continue promoting Horizons Giving Day to affiliates across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Horizons Giving Day “Save the Date” graphic from the Affiliate Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Horizons Giving Day Team will:

  • Heavily promote Horizons Giving Day to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every affiliate participating in Horizons Giving Day

You should:

  • Post on social media regularly about Horizons Giving Day, using the hashtag #HorizonsGivingDay
  • Email your supporters with additional details about Horizons Giving Day. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Horizons Giving Day Team will:

  • Heavily promote Horizons Giving Day to all media outlets across the region
  • Provide 24-hour support to all affiliates and their supporters

You should:

  • Post on social media regularly about Horizons Giving Day, using the hashtag #HorizonsGivingDay
  • Email your supporters with updates and how they can help your Horizons Giving Day campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Horizons Giving Day Team will:

  • Share statistics from Horizons Giving Day, including success stories, and describe the powerful change that will happen as a result of the generous donations to local affiliates.

You should:

  • Share the results from your Horizons Giving Day participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Horizons Giving Day by posting volunteer opportunities, fundraising, and hosting events!